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The Bruce Jay Associates Target Approach
WE ARE CLOSE TO
YOU AND YOUR PROPERTY!
As a LOCAL BROKER we are the
BEST CHOICE
to represent you.
We
know the area well, the Neighbors, the Markets, the Schools, and so
much
more! When you choose a
Broker, make sure they know the area! Many
Brokers try to specialize in too many areas, and really do not
know
any
one area well. There is
only so much time during the day. And with the
vastness
of our City and
traffic
being what it is, please do yourself a favor and
choose a LOCAL
BROKER
to represent your most valuable
investment. AS A LOCAL
BROKER, THE PRICE IS RIGHT!
Nobody knows your area like BRUCE JAY
ASSOCIATES.
We
pride ourselves on knowing the values surrounding your
property. So,
we
advise you to set your price at,
or just above, the true value of your property.
This way we are able to achieve TOP DOLLAR for
your
property! Other Brokers sometimes
suggest too high of a price for your property. Although it sounds
appealing, you sadly discover that you are on the
market for a very long time, and your agent is always asking for a
listing extension. The
old adage is so true:
If
your property is listed at the right
price, your
property will be SOLD! PROPERTY
BROCHURE Quality
BROCHURES (in
black & white and color)
sent to brokers, at the property,
and available by fax.
Probably
the most important form of marketing.
When a potential Buyer visits your property on a scheduled
appointment,
many questions are asked and answered. When they go home
that
evening, the
viewing of your property is just a memory. The
PROPERTY BROCHURE is all that remains on their kitchen table or
coffee
table to remind them of the
wonderful Features your property offered. And needless to say, a
picture is truly worth a thousand words. The
PROPERTY BROCHURE will provide a DETAILED DESCRIPTION,
and will keep your prospective
Buyer interested in your property! MULTIPLE LISTING
SERVICE
Truly the best way to expose your property to
thousands of Agents! Included
is a photo and description of your property. We submit this to one
or
more of the real estate computer
networks of which we subscribe. Also available
are multiple digital photographs (up to 8 pictures) to further
exhibit the
salient features of your property. Bruce Jay is hands-on when
it comes to the
Multiple Listing Service Submission Information; all the REMARKS for
your
property are carefully drafted to emphasize the outstanding features
of your
property! INTERNET
SERVICES Your
property will be exposed to a number of WEB SITES on the
WORLD
WIDE INTERNET. International
exposure guarantees you every opportunity
to sell your property. We include PHOTOGRAPHS and a
DETAILED
DESCRIPTION. And it
works! We have had
potential Buyers contact
us from as far away as Europe and Asia. In fact, we have clients
that met
us through our INTERNET
ACTIVITY, and we helped them purchase property
in our LOCAL AREA. We further helped them
by MANAGING their
newly purchased property when they returned to their Country. FOR SALE SIGN
THIS
IS SO IMPORTANT, and one of our most effective forms of
advertising. Posting our distinct and
graphically attractive sign provides excellent
local identity and visibility.
This brings buyers to your doorstep. Our
sign is well known in your area! Did you know that we are the
only effective
Brokerage Company in your area that uses a crisp and distinct deep
blue
sign? With so many
BRUCE JAY ASSOCIATES
signs posted in and
around your area we get many calls from Prospective Buyers. If they
don't
see your sign while driving around, they will see one of our other
signs a
few streets away. We
will still get their call, and we can then tell them
about
your property. With so
many of our signs already in your neighborhood,
your prospective Buyers will surely be in contact with
us! SELECT
PUBLICATIONS & LOCAL PAPERS
We believe in the TARGET APPROACH to MARKETING.
With
this "targeting" strategy, we design a marketing plan that
best locates
your TRUE POTENTIAL BUYER.
Certain publications are more effective
than others when marketing a particular property. The publications
used vary for many reasons.
Some areas are best suited for ENTERTAINMENT
PUBLICATIONS, such as THE HOLLYWOOD REPORTER
and THE DAILY VARIETY, or even the LA WEEKLY. Other
areas are best suited for the legal and economic community, as
found
in the DOWNTOWN NEWS.
And sometimes Local or Ethnic Publications
are in order, such as ASBAREZ (the Armenian News press),
The
Chinese Times or The Korean Times, just to name a few. It is well
known
in the real estate community that the best publication is THE LOS
ANGELES
TIMES, because it brings results! And THE LOS ANGELES
TIMES offers
the opportunity of PHOTO ADVERTISEMENTS in their
Local
Insert to their Sunday Paper, as well as THE LOS ANGELES
TIMES
- MAIN CLASSIFIED (which goes to a very WIDE AREA from
Long
Beach to Santa Barbara, and from the San Gabriel Valley to Santa
Monica).
We advertise for results (that is the essence of our Target
Approach
to Selling your Property), and depending upon the response we
receive,
we will advertise in the LOS ANGELES TIMES MAIN
CLASSIFIED
or PHOTO ADVERTISEMENTS in the Los Angeles Times
Local Sunday Insert. Truly it is worth every penny if it gets the
property
SOLD! OPEN HOUSE (well, we call it an OPEN
HOME) And
we have been known to not only offer refreshments to those that
visit our
OPEN HOME, but during the
holidays we give each prospect a present! They
allow further exposure of your property to the Brokerage
community,
and to prospective Buyers. Mostly occurring on Sunday,
some
consider an OPEN HOME to be a method for Brokers to meet
Buyers,
and others consider it a possible security risk. We feel that it is a
strong
source for locating a potential Buyer, so we place many OPEN
HOME
SIGNS to pull from all areas surrounding your property. We are
careful,
and advise all our clients to secure their valuables, just to be
safe. We
use discretion in planning your OPEN HOME, as your security is also
our
concern. But make no
mistake
about it OPEN HOMES do work! People don't buy what they can't see, and an OPEN HOME is sometimes the
best solution! COMPANY
PREVIEWS
Our
Associates are required to preview your property so they are
immediately
familiar. This first
hand
exposure
allows them to properly expose
your property to their active buyers. Every bit helps and it is a
TEAM
EFFORT! BROKERS OPEN
HOUSE An
important marketing tool that will expose your property to the
active Brokerage
Community. Many
Brokers, both in and out of our local marketing
areas, may have a prospective Buyer that just might be the right
one
for your property.
Refreshments are served (and we clean up
afterwards). We feel that inspiring
Brokers to preview your property is of utmost
importance. Remember,
out of sight, out of mind! COOPERATION WITH
BROKERS Our Marketing plan is
designed to SELL YOUR PROPERTY for TOP
DOLLAR! Therefore,
we additionally focus on the Brokerage Community.
Every real Buyer is working with at least one Agent, and
there are 55,000 agents in
the County. Properly exposing your property to
the Brokerage Community
gives you 10 times the power of any local marketing. In order to insure the
maximum exposure
of your
property, we maintain a strict policy of
Full Cooperation with all qualified Agents wishing
to show your property. That is why our listings are
submitted to Multiple Listing Services within one or more Boards of Realtors. We believe
in full exposure for the benefit of our clients. PERSONAL
SUPERVISION From
the first day of the listing period through the close of escrow, we
will work
closely with you. We will share comments from Customers and other
Brokers,
which may guide us towards the sale of your property.
We are more
than happy to discuss showing activity and detail ever-changing
market
conditions while
we endeavor to sell your property. SECURITY: KEYS TO YOUR
PROPERTY Whenever
possible, upon the issuance of keys, we will obtain a signed
receipt
from Agents that wish to show
your property. We treat your property
as we would our own.
And we do question those Brokers that
request
a key to your property. ELECTRONIC LOCK
BOXES We
offer the most up-to-date Lock Boxes available. If you so choose, we
will
place an Electronic Lock
Box at your property.
This will require an Agent
to use a special electric key, which records the identity of the
Agent and
the time of showing of the property, whenever used. We also offer a
Standard
Dial Combination Lock Box, for your convenience. We will
gladly
discuss what is best for your property. PROFESSIONAL
ASSOCIATES
We
stay in touch with real estate trends. We will provide you with the
latest information
on new laws and local
ordinances that affect the purchase or sale
of your property.
Ongoing attendance in seminars, in-house
training, and
in-field experience all contribute to the successful handling of
your real estate
needs.
FOLLOW-UP We
follow up prospective Buyers consistently. And that makes a big
difference,
because sometimes a Buyer
needs a little nudge to make a big decision. It takes great tenacity to
make it all happen, and we are there every step
of the way. During the
Sale Process, we stay in contact with others, such
as the Escrow Company, the Title Company, the Termite Company, the
Disclosure
Providers, the Property Inspectors, the underlying Lenders, and in
some
rare cases, the IRS, the State Franchise Tax Board, or even the
County
Tax
Assessor…just to name a few.
The sale of your property requires Follow-Up! As they say, it is so
important that every ''I'' is dotted, and every
''T'' is crossed! PROPERTY
MANAGEMENT (We do that too!) Bruce
Jay Associates Property Management will prove to be invaluable
when
faced with a Rent Control issue or a Defaulting Tenant issue
regarding
your property. Sometimes a little touch-up here and there allows
us
to achieve TOP DOLLAR
for your property, and our resources will prove
to be a great benefit to getting the job done! We have the resources
to
solve problems and protect your interest. We
even have professional repairmen
available for the rare emergency that may arise during the sale
of
your
property! MORTGAGE
BROKERAGE SERVICES (We do that too!) Through
CAPITAL FINANCE (our Mortgage Company), we make sure the
cash
is in the Seller’s hand at the close of escrow. From funding well over a
thousand
loans, we know how to judge a potential buyer’s financial
condition
from Day One! We make
sure that the job is completed, the escrow
closes, and the check is in your hand! It is so true;
Experience
counts every step of the way! ONE MORE
POINT The
buying population is sometimes persuaded with how much you
say... and
perhaps, what you don't say!
We
invariably capture both markets. With close to 30 years in the
real estate profession, and a Degree in
Psychology
from U.C.L.A., Bruce Jay
holds the credentials to accomplish your business
goals. Bruce
Jay was honored by the California Association of
Realtors with the
Exclusive Professional G.R.I. Real
Estate Designation, which is Recognized
Nationally from the East Coast to the West Coast covering
Finance,
Property Management and Residential Real Estate. Only
the top 5%
of
all licensed Real Estate Agents Nationwide hold the Prestigious
G.R.I. Designation
and are Top Performers in the Real Estate Industry providing
the
highest level of professionalism and knowledge to the Business of
Real
Estate. Bruce
Jay was further honored as a Certified
Residential Specialist
with the California
Association of Realtors.
This is achieved after a course of study
prepared
by the CAR and the successful close of 100’s of transactions. The
honored
designation is ‘CRS.’ When
an Offer arises, you want a clean and clear contract. And when it
comes
to contracts, nothing beats education and experience. Bruce Jay has a
few
thousand Sale Transactions to his credit. And Bruce
Jay has the experience. When you decide to make a
move, make it a successful decision
with a knowledgeable professional on your team. Thank you for considering Bruce Jay Associates!
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